Felipe Lynden

Product and operations leader with a 10-year track record converting organizational complexity into scalable systems and business outcomes.

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Companies scaled over 10 years

Track Record

Case Studies

Documented evidence of strategic impact — spanning AI product leadership, enterprise transformation, and organizational design.

All Initiatives

Felipe's Review

Prism Framework
Deployed across verticals
Asset Database
1,000+ units codified
A/B Test: Cycle 03
Hypothesis invalidated
Predictive Model v1
78% accuracy in validation
SLA Architecture
Deployed to Media & CRO

All Initiatives

Felipe's Review

Prism Framework
Deployed across verticals
Asset Database
1,000+ units codified
A/B Test: Cycle 03
Hypothesis invalidated
Predictive Model v1
78% accuracy in validation
SLA Architecture
Deployed to Media & CRO

Traktor · CIU Unit

Built and led a Creative Intelligence Unit from zero, directing the operational architecture that transformed creative production into a predictive system, deployed across accounts including Saint-Gobain and Straumann.

B2B MarTech Bootstrapped Scale-up

Team Managed: 12

+26% KPI Uplift

78% Predictive Accuracy

-71% Gap Time

See the full case

Scale AI · Scale Nucleus

Directed the teams and operational architecture responsible for training frontier models, including Claude and Gemini, scaling RLHF pipelines from expert annotation to production-grade autonomy.

AI Data Infrastructure Series F

Team Managed: 15

+22% Reasoning Uplift

–31% Task Error

–40% Per-Task Cost

See the full case

What should we run next, Felipe?

Submit evaluation tasks, run decomposition protocols, or query model performance. Awaiting your command.

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Annotate

Evaluate

Decompose

What should we run next, Felipe?

Submit evaluation tasks, run decomposition protocols, or query model performance. Awaiting your command.

Add document

Annotate

Evaluate

Hi Felipe!

Here is your T-Cloud migration overview

On going project :

T-Cloud Architecture

Wave 2 in progress

Schedule

Steering Committee

09:00 am to 09:45 am

Architecture Review

14:00 pm to 15:00 pm

Hi Felipe!

Here is your T-Cloud migration overview

On going project :

T-Cloud Architecture

Wave 2 in progress

Schedule

Steering Committee

09:00 am to 09:45 am

Architecture Review

14:00 pm to 15:00 pm

TOTVS · T-Cloud

Led the product roadmap for Brazil's dominant enterprise ERP, used by Volkswagen and Nestlé, orchestrating the full T-Cloud migration from legacy infrastructure to cloud-native, predictable architecture.

B2B Enterprise ERP Listed B3

Team Managed: 11

-25% TCO

–60% Team Misalignment

99.9% Uptime

See the full case

Operating System

Core Principles

Operating through a structured set of principles that convert organizational complexity into measurable outcomes — at every layer of the business.

Management

Leadership by Diagnosis

Mapping individual competencies, motivational profiles, and development plans to organizational needs through the integration of IDPs with MVPs.

Mapping team architecture...

Technical

Cognitive

Motivational

Growth Vector

Operational Fit

Operations

Fluency as Infrastructure

Communicating fluently across engineering, product, finance, and commercial execution to drive cross-functional alignment at every operational level.

def communicate(layer, stakeholder):
context = translate(engineering, finance)
alignment = bridge(product, commercial)
output = sync(context, alignment)
return deploy(output, stakeholder)

class CrossFunctional:
def __init__(self, team, layer):
self.team = team
self.layer = layer
self.status = "aligned"

def get_status(self):
return f"Outcome: {self.status}"
def communicate(layer, stakeholder):
context = translate(engineering, finance)
alignment = bridge(product, commercial)
output = sync(context, alignment)
return deploy(output, stakeholder)

class CrossFunctional:
def __init__(self, team, layer):
self.team = team
self.layer = layer
self.status = "aligned"

def get_status(self):
return f"Outcome: {self.status}"

Architecture

Complexity into Outcomes

Converting organizational complexity into architectural direction through iterative diagnosis cycles, producing measurable outcomes and operational leverage.

Architecture

Outcomes

Governance

Measured at the Outset

Defining KPIs, OKRs & SLA protocols as foundational components of every operation, driving performance visibility across all functional areas.

OKR Alignment

Calibrated to roadmap

KPI Architecture

Iteration cycle active

SLA Framework

Validated across functions

Curriculum Vitae

Career Highlights

A decade of progressive ownership — from enterprise product architecture to frontier AI infrastructure, across three industries and two continents.

Lead Product Manager
AI Data Infrastructure · Series F · $1.6B raised · $13.8B valuation | Reports to: Director of Product | Directed: 5 ML Engineers · 5 AI Researchers · 3 Data Ops · 2 Tech PMs
✦ Impact
Directed a 15-person cross-functional AI team, aligning LLM outputs with frontier model objectives at Series F scale.
Architected the Scale Nucleus pipeline, driving a +22% uplift in LLM reasoning and a –31% reduction in task error rates.
Designed the Scale Rapid annotation taxonomy, scaling annotation reuse and cutting per-task labeling cost by 40%.
Head of Product & Operations
B2B MarTech & Creative Intelligence · Bootstrapped Scale-up | Reports to: CEO | Directed: 4 Creative Strategists · 3 Data Analysts · 3 Developers · 2 PMs
✦ Impact
Built the CIU from the ground up, scaling to 12 specialists and owning full performance architecture across 4 roles in 36 months.
Engineered The Prism taxonomy across 1,000+ creative assets, turning creative subjectivity into a +26% KPI uplift.
Institutionalized SLA and OKR governance across all 3 agile teams, lifting quarterly execution rate from 54% to 87% in 18 months.
Senior Product Manager
B2B Enterprise ERP · Listed (B3: TOTS3) · R$4.7B ARR | Reports to: Director of Product | Directed: 2 PMs · 2 UX Designers · 2 QA Analysts · 1 Data Analyst · 4 Engineers
✦ Impact
Led an 11-person cross-functional team through a full-scale ERP cloud migration, reporting to the Product Director.
Orchestrated the T-Cloud migration, delivering a −25% TCO and 99.9% operational uptime across all critical systems.
Unified Engineering, Finance, and CS into a single discovery model, cutting cross-team misalignment incidents by 60%.
Lead Product Manager
AI Data Infrastructure · Series F · $1.6B raised · $13.8B valuation | Reports to: Director of Product | Directed: 5 ML Engineers · 5 AI Researchers · 3 Data Ops · 2 Tech PMs
✦ Impact
Directed a 15-person cross-functional AI team, aligning LLM outputs with frontier model objectives at Series F scale.
Architected the Scale Nucleus pipeline, driving a +22% uplift in LLM reasoning and a –31% reduction in task error rates.
Designed the Scale Rapid annotation taxonomy, scaling annotation reuse and cutting per-task labeling cost by 40%.
Head of Product & Operations
B2B MarTech & Creative Intelligence · Bootstrapped Scale-up | Reports to: CEO | Directed: 4 Creative Strategists · 3 Data Analysts · 3 Developers · 2 PMs
✦ Impact
Built the CIU from the ground up, scaling to 12 specialists and owning full performance architecture across 4 roles in 36 months.
Engineered The Prism taxonomy across 1,000+ creative assets, turning creative subjectivity into a +26% KPI uplift.
Institutionalized SLA and OKR governance across all 3 agile teams, lifting quarterly execution rate from 54% to 87% in 18 months.
Senior Product Manager
B2B Enterprise ERP · Listed (B3: TOTS3) · R$4.7B ARR | Reports to: Director of Product | Directed: 2 PMs · 2 UX Designers · 2 QA Analysts · 1 Data Analyst · 4 Engineers
✦ Impact
Led an 11-person cross-functional team through a full-scale ERP cloud migration, reporting to the Product Director.
Orchestrated the T-Cloud migration, delivering a −25% TCO and 99.9% operational uptime across all critical systems.
Unified Engineering, Finance, and CS into a single discovery model, cutting cross-team misalignment incidents by 60%.
Lead Product Manager
AI Data Infrastructure · Series F · $1.6B raised · $13.8B valuation | Reports to: Director of Product | Directed: 5 ML Engineers · 5 AI Researchers · 3 Data Ops · 2 Tech PMs
✦ Impact
Directed a 15-person cross-functional AI team, aligning LLM outputs with frontier model objectives at Series F scale.
Architected the Scale Nucleus pipeline, driving a +22% uplift in LLM reasoning and a –31% reduction in task error rates.
Designed the Scale Rapid annotation taxonomy, scaling annotation reuse and cutting per-task labeling cost by 40%.
Head of Product & Operations
B2B MarTech & Creative Intelligence · Bootstrapped Scale-up | Reports to: CEO | Directed: 4 Creative Strategists · 3 Data Analysts · 3 Developers · 2 PMs
✦ Impact
Built the CIU from the ground up, scaling to 12 specialists and owning full performance architecture across 4 roles in 36 months.
Engineered The Prism taxonomy across 1,000+ creative assets, turning creative subjectivity into a +26% KPI uplift.
Institutionalized SLA and OKR governance across all 3 agile teams, lifting quarterly execution rate from 54% to 87% in 18 months.
Senior Product Manager
B2B Enterprise ERP · Listed (B3: TOTS3) · R$4.7B ARR | Reports to: Director of Product | Directed: 2 PMs · 2 UX Designers · 2 QA Analysts · 1 Data Analyst · 4 Engineers
✦ Impact
Led an 11-person cross-functional team through a full-scale ERP cloud migration, reporting to the Product Director.
Orchestrated the T-Cloud migration, delivering a −25% TCO and 99.9% operational uptime across all critical systems.
Unified Engineering, Finance, and CS into a single discovery model, cutting cross-team misalignment incidents by 60%.
Lead Product Manager
AI Data Infrastructure · Series F · $1.6B raised · $13.8B valuation | Reports to: Director of Product | Directed: 5 ML Engineers · 5 AI Researchers · 3 Data Ops · 2 Tech PMs
✦ Impact
Directed a 15-person cross-functional AI team, aligning LLM outputs with frontier model objectives at Series F scale.
Architected the Scale Nucleus pipeline, driving a +22% uplift in LLM reasoning and a –31% reduction in task error rates.
Designed the Scale Rapid annotation taxonomy, scaling annotation reuse and cutting per-task labeling cost by 40%.
Head of Product & Operations
B2B MarTech & Creative Intelligence · Bootstrapped Scale-up | Reports to: CEO | Directed: 4 Creative Strategists · 3 Data Analysts · 3 Developers · 2 PMs
✦ Impact
Built the CIU from the ground up, scaling to 12 specialists and owning full performance architecture across 4 roles in 36 months.
Engineered The Prism taxonomy across 1,000+ creative assets, turning creative subjectivity into a +26% KPI uplift.
Institutionalized SLA and OKR governance across all 3 agile teams, lifting quarterly execution rate from 54% to 87% in 18 months.
Senior Product Manager
B2B Enterprise ERP · Listed (B3: TOTS3) · R$4.7B ARR | Reports to: Director of Product | Directed: 2 PMs · 2 UX Designers · 2 QA Analysts · 1 Data Analyst · 4 Engineers
✦ Impact
Led an 11-person cross-functional team through a full-scale ERP cloud migration, reporting to the Product Director.
Orchestrated the T-Cloud migration, delivering a −25% TCO and 99.9% operational uptime across all critical systems.
Unified Engineering, Finance, and CS into a single discovery model, cutting cross-team misalignment incidents by 60%.

DRAG TO EXPLORE

Senior Lead Product Manager

AI Data Infrastructure · Series F · $1.6B raised · $13.8B valuation | Reports to: Director of Product | Directed: 5 ML Engineers · 5 AI Researchers · 3 Data Ops · 2 Tech PMs

✦ Impact

Directed a 15-person cross-functional AI team, aligning LLM outputs with frontier model objectives at Series F scale.

Architected the Black Hole Engine, driving a +22% uplift in LLM reasoning and a 90%+ hallucination rate reduction.

Optimized RLHF unit economics via ontology codification, scaling model training efficiency by a decisive 50x factor.

Head of Product & Operations

B2B MarTech & Creative Intelligence · Bootstrapped Scale-up | Reports to: CEO | Directed: 4 Creative Strategists · 3 Data Analysts · 3 Developers · 2 PMs

✦ Impact

Built the CIU from the ground up, scaling to 12 specialists and internally promoting 3 members to senior leadership.

Deployed The Prism Protocol across 1,000+ paid assets, turning creative subjectivity into a +26% KPI uplift.

Institutionalized SLA and OKR governance across all 3 agile teams, reducing operational gap resolution time by 71%.

Senior Product Manager

B2B Enterprise ERP · Listed (B3: TOTS3) · R$4.7B ARR | Reports to: Director of Product | Directed: 2 PMs · 2 UX Designers · 2 QA Analysts · 1 Data Analyst · 4 Engineers

✦ Impact

Led an 11-person cross-functional team through a full-scale ERP cloud migration, reporting to the Product Director.

Orchestrated the T-Cloud migration, delivering a −25% TCO and 99.9% operational uptime across all critical systems.

Built The Decider psychometric framework, leveraging C-level persona mapping to drive a 40% decision velocity gain.

"Automating 50% of operations saved 20% in costs in 2 months"

FinSolve, a financial services firm, was overloaded with repetitive tasks. By automating workflows and integrating data systems, they streamlined operations and significantly reduced overhead.

✦ Impact

50% Operations Automated

20% Cost Reduction

70+ Hours Saved/Month

Social Record

Testimonies

Reports from those who directed the work and those who executed it — validating the record through two distinct operational points.

Leader

What stands out about Felipe is his ability to see the chaotic big picture and break it down into a clear plan. He bridged the gap between our technical teams and the board effortlessly. I could always count on him to give me the raw truth about our risks, not just what I wanted to hear.

Maria Gomes

Group Product Manager · TOTVS

Led

Never had a manager that invest so much in my career growth. He actively looked for opportunities to match the project's needs with the specific skills I wanted to learn. The environment he built was demanding but incredibly fair. I always knew exactly what was expected of me.

Rafael Reis

Front-End Developer · Traktor

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